Bringing Authentic Nigerian Okpa to the Global Market
Bringing Authentic Nigerian Okpa to the Global Market
Client
Goru Green Health
Year
2024
Deliverables
Logo, brand identity, package design, marketing materials
Goru Green Health aimed to introduce Okpa, a beloved Nigerian delicacy, to international markets, targeting Nigerians in the diaspora and adventurous food lovers in the USA and UK. The brand sought a visually appealing identity that celebrated cultural authenticity, showcased the premium quality of their Okpa flour, and resonated with customers looking for healthy, organic food options
Goru Green Health aimed to introduce Okpa, a beloved Nigerian delicacy, to international markets, targeting Nigerians in the diaspora and adventurous food lovers in the USA and UK. The brand sought a visually appealing identity that celebrated cultural authenticity, showcased the premium quality of their Okpa flour, and resonated with customers looking for healthy, organic food options
Solution
To achieve this, the project focused on creating an impactful packaging design that encapsulated the essence of Okpa. The design featured a carefully selected color palette of red (representing palm oil), orange (the warm hue of cooked Okpa), and milk tones (symbolizing the neatness and quality of the flour and its pairing with pap). The use of the Ojuju font, with its locally inspired aesthetic, gave the packaging a nostalgic and authentic feel, appealing to Nigerians abroad while remaining approachable to new audiences.
To achieve this, the project focused on creating an impactful packaging design that encapsulated the essence of Okpa. The design featured a carefully selected color palette of red (representing palm oil), orange (the warm hue of cooked Okpa), and milk tones (symbolizing the neatness and quality of the flour and its pairing with pap). The use of the Ojuju font, with its locally inspired aesthetic, gave the packaging a nostalgic and authentic feel, appealing to Nigerians abroad while remaining approachable to new audiences.
Identity process
Identity process
Color palette
Color palette
To evoke the familiar and appealing look of Okpa, the packaging design uses a blend of red, orange, and milk tones:
To evoke the familiar and appealing look of Okpa, the packaging design uses a blend of red, orange, and milk tones:
Together, these colors convey a sense of quality, identity, and cultural familiarity, making the product visually appealing on shelves
Together, these colors convey a sense of quality, identity, and cultural familiarity, making the product visually appealing on shelves
Typography
Typography
The primary font used, Ojuju, is a local and indigenous font by Chisaokwu Joboson. It carries a local, down-to-earth aesthetic, allowing the packaging to feel both modern and deeply connected to Nigerian roots. This choice gives consumers a nostalgic “touch of home,” reinforcing the brand’s authenticity and cultural connection
The primary font used, Ojuju, is a local and indigenous font by Chisaokwu Joboson. It carries a local, down-to-earth aesthetic, allowing the packaging to feel both modern and deeply connected to Nigerian roots. This choice gives consumers a nostalgic “touch of home,” reinforcing the brand’s authenticity and cultural connection
Marketing Materials: Flyers and Outdoor Banners
Marketing Materials: Flyers and Outdoor Banners
To make sure the brand reached more people, we also created flyers and outdoor banners. These designs matched the packaging perfectly, using the same colors, fonts, and messages to keep everything consistent and connected with its target audience
To make sure the brand reached more people, we also created flyers and outdoor banners. These designs matched the packaging perfectly, using the same colors, fonts, and messages to keep everything consistent and connected with its target audience
Overall, the project delivered a compelling brand identity that not only showcased the product’s quality but also celebrated the rich heritage of Nigerian cuisine, ensuring Goru Green Health stood out in the international food market.
